Sweat & Social was founded by Gabrielle Assaf and Kristin Thorogood, two Canadian photographers and content creators with complementary backgrounds in brand storytelling, social media, and experiential marketing.

Gabrielle Assaf is a lifestyle, wellness, and commercial photographer, social media manager, and content creator. She brings experience creating editorial and advertising campaigns for globally recognized brands including Heineken, Equinox, Ford Canada, Buick, JW Marriott Hotels and more alongside work across fashion, beauty, lifestyle, wellness, and fitness. With an engaged online audience of over 65,000 followers, Gabrielle specializes in translating brand values into social-first content that feels aspirational, authentic, and genuinely resonant.

Kristin Thorogood is a commercial travel, tourism, and lifestyle photographer with over a decade of experience capturing real, unscripted stories across more than 75 countries and four continents. Her background includes expedition-style projects with National Geographic, where she worked as a behind-the-scenes photographer and location manager on productions filmed in remote regions of the world. Today, her work focuses on hospitality, travel, wellness, and lifestyle brands, bringing a grounded, human perspective to every project.

Together, we approach Sweat & Social with a creator’s eye, a brand partner’s perspective, and a deep respect for community. Every detail…from the movement experience to content capture and brand integration, is intentional. We understand how moments are experienced, remembered, and shared, because building those moments has been our work for years.